My Formulation Booking

  • Booking a Formulation display is your opportunity to showcase the advancements, originality and technology that your ingredient brings to a specific field.
    There will be space for you to display ONE finished product featuring your ingredient and formulation. Visitors love to see, smell and feel the sensory aspects that your ingredient will bring to their next product. All formulations will be assessed by judges at the show and automatically entered into the K-Beauty Formulation Awards. All are invited to attend the awards ceremony to see who wins.


    Please click on the Judging Criteria button below and take a look at page 6 in the document to find out how the winners will be selected for the awards.

    Judging Criteria

  • The 2020 Formulation topics

    Check out this area for ingredients that respond to consumers' growing desire for healthy and environmentally conscious products. As the interest for clean beauty products increases, understanding what ingredients are used in these formulations is important when designing new products. The Clean Beauty area will also incorporate natural and vegan products for visitors to gain hands-on experience about this growing trend.

    High levels of air pollution in Korea have raised the concern for skin and health issues among Korean consumers, and cosmetic products that are suitable for Sensitive Skin have become more popular than ever. The Sensitive Skin section will help your company to deliver the right value and message to Korean consumers who are keen on this new trend.

  • Prepare my display

    Tell us about your ingredient

    The majority of the audience will be formulators looking for the technical specifications of your ingredient. There will also be some marketers who will influence the sales of your ingredient.

    Be clear about what your product does and outline the technical details of your ingredient.The deadline to submit your product information is 15 May 2020. 

    Submit my product information

    Formulation Display

    A finished product formulated with the displayed ingredient must be shown alongside the ingredient to allow visitors the chance to see, smell and touch  what their new product might be like with your ingredient.

    Your formulation details will be submitted to the judges to assist with their decision. The deadline to submit your formulation details is 15 May 2020. 

    Supply my formulation details

    What will my display look like?

    You can decorate the interior of your display. Key information you have submitted to us will be included in the information board above your display including your company name, stand number, contact details and product description.

    As there is no power supply, i-pads cannot be used in the Formulation displays.

    See graphic dimensions and display examples (coming soon)

  • Setting up your display

    Before the show you can set up your display between 4 - 6pm on Tuesday 16 June. We do not recommend setting up on opening day. After the show, all items must be collected immediately, any items left after 5.30pm on Friday 19 June will be disposed of. 

  • Got a question?

    If you have any trouble uploading your information or if you have a question about your display, email the team.

    Email my query

    Not booked a Formulation Display?

    If you have an ingredient that relates to one of this year's themes, get in touch with the team to book your display.

    Contact us

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