How to be a successful exhibitor

  • How to be a successful exhibitor

    The most successful companies at exhibitions are those who have taken every step to maximise their chances of succeeding in their business objectives.

    Through careful planning, promoting their presence in advance, and by taking advantage of the event’s promotional opportunities (many of them free of charge), these companies are sure to stand out from the crowd.

    Take a look below at what you can do in advance of and during the event to increase your chances of success.

  • Increase your visibility BEFORE the show


    Complete your Company Profile

    As part of your Exhibitor Package, you are provided with a company profile on the online directory and the Show Catalogue. Make use of it and fully complete your company description and details of the products you provide, as this will help persuade visitors to put you on their “must-see” list at the event. Log into the Exhibitor Portal to complete your company profile.   

    Log into the Portal 

    Consider your Show Catalogue entry

    Your 100-word show catalogue entry will be taken from the information you add to your Company Profile on the Exhibitor Portal. The contact details and the product categories will also be taken from this and printed in the Show Catalogue. To stand out even further, why not contact us and upgrade your entry to include your logo and image?

    See all the options 

    Use social media and your website

    Social media is a great way to engage instantly and cost-effectively with customers, prospects, industry experts, press and others to build wide networks. Add your social media links to your Company Profile so that visitors can join your networks. Get started by following our Facebook, Twitter, LinkedIn, Flickr and/or WordPress channels, and tag your posts #incoskorea.

    Tag #incoskorea

  • Tell people you’re exhibiting

    Make sure that everyone knows you’re exhibiting at in-cosmetics Korea. Download and personalise show banners and logos with your company name and stand number to include in your digital communications. Alternatively, for a more personal touch, you can send a personalised invitation to your prospects. They will be made available to you soon.

    Coming soon

    PR & Press

    As well as planning your own PR campaign around your participation, to gain important exposure in key industry publications before, during and after the show, remember to share your news and plans with our international and local PR teams, so that we can highlight them in our own media campaigns.

    Contact the PR team

    Upgrade your package

    Consider upgrading your Exhibitor Package. On average, the Premium Plus Package delivers twice the number of visitors to your online company profile and more than five times as many product page views, leading to 45% more online pre-show leads through year-round priority listings and features.

    Get more visible

  • Increase your visibility DURING the show


    Enhance your stand design

    Create an instant impact with your stand design and mirror the message you would like to communicate to your target audience in your design. Explore our eye-catching yet cost-effective stand designs, and feel free to contact us to discuss tailoring your stand design to meet your needs.   

    See options

    Are you launching new products?

    Visitors often come to in-cosmetics Korea to see product launches and new formulation techniques. Highlight your new ingredients in the Innovation Zone, demonstrate unique sensory concepts in the Sensory Bar, and educate visitors with interactive learning options.

    Explore interactive areas

    Promotional opportunities

    Now that you've booked your stand, why not think about ways that you can further stand out to visitors with one of our cost-effective promotional opportunities?

    Show me all opportunities 

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