Marketing Trends & Regulations

Marketing Trends & Regulations 2019

  • These free-to-attend presentations deliver insights into the latest industry trends, facts, figures, market analysis, research data and regulations. They are delivered by leading research companies, brands big & small, consultancies and institutions.


    Marketing Trends presentations are free to attend, but if you want to reserve your seat and have a fast track entrance to the theatre, you have the opportunity to book a seat or a day pass directly at the Marketing Trends Theatre desk:

    • US$30 per presentation
    • US$50 per day

    Download the presentations 2019

  • 10:30 - 11:15

    Skin trust: decoding skin sensitivity and its impact on beauty & personal care

    More consumers are seeking effective solutions to relieve the burden of skin sensitivities, resulting in a shift in consumer behaviour and consumption habits. Mintel takes a look at how brands, suppliers and retailers can be a pillar of support and build trust with consumers who have skin sensitivities.

    Speaker: Sharon Kwek, Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region, Mintel

    11:30 - 12:15

    Skincare trends in Asia: seeking opportunities across a diverse region

    In this presentation, Euromonitor will look at statistics and consumer insights to identify the differences in Asia, putting a focus on Japan, China and South Korea. Euromonitor will explore future opportunities by finding similarities between the countries such as the changes in consumer’s purchase behaviour, the rise of men’s skincare, and other key trends.

    Speaker: Sachi Kimura, Analyst, Euromonitor International

    13:00 - 13:45

    Overview of new technologies/ingredients in the personal care industry

    The presentation will focus on providing a global overview of the cosmetics ingredients and the emerging technologies in the personal care ingredients industry through statistics and research directed by Kline.

    Speaker: Kunal Mahajan, Project Manager - Chemicals & Materials and Energy, Kline

    14:00 - 14:45

    Disrupting the future: Focus on China

    This presentation will deal with how to survive in the fast changing beauty market in China and Asia. From cross boarder purchase to online fragmentation and its impact on offline platforms, this presentation will aim to understand the Asian and Chinese consumers nowadays and the key elements that Korean brands should be aware of to stay competitive.

    Speaker: Koeun Shin, Account Director, Beauty Insight, Kantar Worldpanel

    15:00 - 15:45

    The new beauty innovations in the Japanese market

     “Made in Japan” is seen as a guarantee for safe and clean ingredients and formulations. While we can see a shift towards simplicity, minimalism, natural & organic, we can also notice a new disruptive movement from product concepts, usages, targets and even retailing. This presentation will highlight how Japan is showing up a new sense of beauty disruption in Asia.

    Speaker: Florence Bernardin, Founder, Information et Inspiration

    16:00 - 16:45

    Spring-Summer 2020 beauty forecast: focus on empathic beauty

    Discover BEAUTYSTREAMS’ Spring/Summer 2020 trend EMPATECH. The global beauty reference will explore how empathy and technology can coexist to create innovative yet warm aesthetics. Join the presentation to be inspired by new developments in Make-up, Skin Care, Fragrance, and Packaging.

    Speaker: Chaewon Lee, Marketing & Sales Director - Korea, BEAUTYSTREAMS

    10:30 - 11:15

    The Korean advertisement regulation in the beauty industry – challenges and best practice

    In this presentation, SooYoung will explain the definition of terms (Cosmetics Act Enforcement Regulations) that are related to cosmetics advertising, media or means of cosmetics advertising. She will also explain the regulations and the compliance requirements for cosmetic advertising, and she will give examples of prohibited expressions in cosmetics advertising and of violations of advertisement amongst others...

    Speaker: SooYoung Chin, President, Chin Soo Young Consulting

    11:30 - 12:15

    How is Halal beauty redefining the Asian cosmetic market – Focus on Indonesia & Malaysia

    In Indonesia and Malaysia, the past few years saw an emergence of a massive number of local indie brands, who not only introduce make-up that can compete with international brands in terms of quality and colour palette, but also advocate local pride and diversity in skin tones and beauty features. This presentation will highlight how dynamic these markets are, promoting a very unique redefinition of beauty as halal, local and insta-friendly!

    Speaker: Florence Bernardin, Founder, Information et Inspiration

    13:00 - 13:45

    The US beauty consumers’ expectations of K-beauty

    In this session, The Benchmarking Company will unveil original primary research from more than 4,000 US beauty consumers to reveal: What US consumers want from K-Beauty brands: purchase motivators, product assortment, ingredients, and product benefits? Which Korean brands are her favorites, and why? How your brand can rise above the crowded shelves to be noticed by the US consumer?

    Speaker: Denise Herich, Co-Founder & Managing Partner, The Benchmarking Company

    14:00 - 14:45

    Premium beauty prospect with global consumer trends

    In this presentation, Euromonitor will provide an industry snapshot of premium beauty and personal care, both with global and regional perspectives, to find out how it relates with global consumer trends and review interesting indie/emerging brands that could relate to the trend.

    Speaker: Lisa Hong, Senior Analyst, Euromonitor International

    15:00 - 15:45

    Innovation trends and opportunities in South Korea haircare market

    The South Korean haircare market has seen transformational changes with consumers trying out new products and innovation. In this session we will review trends (example - covering ingredients and textures, Individualism) covering that are driving Hair Care industry along with how these differ with the rest of the world.

    Speaker: Sumit Chopra, Director Research Analysis, GlobalData

    10:30 - 11:15

    Korean cosmetic brand strategies in China – Case studies

    In this presentation, KCII will present what is happening in the Chinese cosmetic market: policies, consumers, distribution etc. What are the strategies for K-Beauty brands to comply with repositioning phase in the market?

    Speaker: Mike Sohn, Planning & Research Team, KCII (Korea Cosmetics Industry Institute)

    11:30 - 12:15

    Japanese beauty, a new consumer attention

    This presentation will share points of Japanese culture through to the beauty industry level and how Shiseido owns Japanese Beauty and appoints impact and opportunities on a global scale. Kaori Amaha, the director of Japanese Beauty Institute, will deliver the 6 key elements of Japanese Beauty by Shiseido.

    Speaker: Kaori Amaha, Director, Japanese Beauty Institute, Shiseido

    13:00 - 13:45

    Decoding the latest Chinese cosmetics regulations: filing policy and CSAR

    In 2018, China National Medical Products Administration (NMPA-Subordinate to SAMR) officially released the draft version of CSAR (Cosmetic Supervision and Administration Regulations). These great changes will be all shared by Jason Chan, the compliance head of cosmetic division. He will also introduce the filing policy and explained the hot concerned difference between filing and registration as well as the influence on cosmetic companies.

    Speaker: Jason Chan, Business Head of Cosmetic Division, REACH24H Consulting Group

    14:00 - 14:45

    The evolving European beauty landscape - The latest consumer trends and their impact on claims and innovation

    This presentation covers key consumer trends in Europe, that shows how product makers are launching innovative cosmetics and beauty products to target consumer. The presentation will provide insights around some the key trends such as customization, wellness, age management and online & tech influence.

    Speaker: Sumit Chopra, Director Research Analysis, GlobalData

    15:00 - 15:45

    How to be claims-compliant in the US - When and why to use claims to reinforce sell-through and minimize legal risk

    Well-crafted claims provide beauty brands with essential tools to help mitigate US legal and regulatory risk. In this session, the audience will learn: Best practices for crafting and substantiating powerful and emotional product claims / Hot words to use (or avoid) in clinical and consumer claims / How claims bolster sell-in and sell through in the US market and, / Specific claims that feed the consumer’s insatiable appetite for proof of efficacy

    Speaker: Jennifer Stansbury, Co-founder & Managing Partner, The Benchmarking Company

    16:00 - 16:45

    Surviving as a cosmetics company: Finding solutions from the overseas online market

    The competition situation of the cosmetics market has been extremely intense. In this presentation, we will consider the overseas online market as one method for companies to remaining competitive.

    Speaker: David Choi, CEO, BigDETAIL Co., Ltd

  • What is the Formulation Lab®?

    Find out what the Formulation Lab® is, what to expect to see and realise the benefits it could have for you.

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    Interested in attending in 2020?

    Online registration will be open closer to the event. If you would like to be notified when it is open, complete the interest form.

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