K-Beauty Inspiration Zone Presentations

K-Beauty Inspiration Zone Presentations 2020

  • Official Partner:

    Supported by:

    Media Partner:

  • Throughout the show, various free-to-attend presentations will be taking place on the K-Beauty Inspiration Zone in an open theatre.

    The presentations are a unique opportunity to discover the latest insights, innovations, ingredients, opportunities and challenges in K-Beauty.

    Mintel's presentations, in association with Mintel Beauty & Personal Care, will be held twice daily at the K-Beauty Inspiration Zone.

  • 11:00 - 11:30

    Presentation with Mintel

    Speaker: Mintel

    11:45 - 12:15

    Presentation with KCII

    Speaker: KCII

    13:15 - 13:45

    Presentation with Danjoungbio

    Speaker: Danjoungbio

    14:00 - 14:30

    Presentation with Mintel

    Speaker: Mintel

    15:30 - 16:00

    Presentation with KCII

    Speaker: KCII

    16:15 - 16:45

    How COVID-19 Influenced K-Beauty in 2020

    Currently, South Korea is undergoing a period of stabilization in its virus quarantine passing March. There are still daily numbers of infections, but the government's swift response and citizens' active cooperation are quickly leading us back to our normal daily lives. However, the pandemic changed a lot in our society, and is expected to have an impact on the cosmetics industry and the domestic market in South Korea. Moreover, K-beauty is forced to react sensitively to the global economic downturn and slowing growth in overseas markets. In this session, I will discuss: What changes has COVID-19 brought to the Korean cosmetics industry and K-Beauty trends? What kind of performance can we expect in K-beauty 2020 and beyond?

    Speaker: Mike Sohn, Senior Researcher, REACH24H

    11:00 - 11:30

    Presentation with Mintel

    Speaker: Mintel

    11:45 - 12:15

    Presentation with KCII

    Speaker: KCII

    14:00 - 14:30

    Presentation with Mintel

    Speaker: Mintel

    15:30 - 16:00

    Presentation with KCII

    Speaker: KCII

    16:15 - 16:45

    The rise of regional beauty waves and their impact on K-Beauty.

    K-beauty has been revolutionary for its innovation and 'skincare' first culture. South Korea, now a global cosmetics exporter, has recently begun to develop products targeting the global market rather than China-market-oriented products. In particular, brands and products that have been incorporated into K-beauty are appearing on the market, inspired by global and local trends such as J-Beauty of Japan, Europe and the United States. Thus, in the process, K-beauty is now trying to maintain its originality while being influenced by others. In this presentation, we would like to look at the global trends and the impact of local trends on K-beauty including the cases of brands, products and marketing strategies, and what will lead us to the future changes.

    Speaker: Jude Chao, Director of Marketing, BeautyTap

    11:00 - 11:30

    Presentation with Mintel

    Speaker: Mintel

    11:45 - 12:15

    Presentation with KCII

    Speaker: KCII

    14:00 - 14:30

    Presentation with Mintel

    Speaker: Mintel

    15:30 - 16:00

    Presentation with KCII

    Speaker: KCII

    16:15 - 16:45

    To be confirmed

    Speaker: To be confirmed

  • What other areas could you explore?

    Discover all the other areas you could explore at the show: Innovation Zone, Technical Seminars etc.

    Discover the show areas

    Interested in any other presentations?

    Why not browse our entire education programme, covering the latest trends, regulations and technical issues?

    View the full programme

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.