Disrupting the future: Focus on China

Disrupting the future: Focus on China

26 Jun 2019, 14:00 - 14:45

Marketing Trends & Regulations Theatre
Language:
Korean

This presentation will deal with how to survive in the fast changing beauty market in China and Asia.

We see the influence of online continuously rising, offering new and easier environment for small brands to survive. Therefore, consumers are introduced with new brands every day via various platforms and new touchpoints which make it more difficult for the “traditional” platforms.

From cross boarder purchase to online fragmentation and its impact on offline platforms, this presentation will aim to understand the Asian and Chinese consumers nowadays and the key elements that Korean brands should be aware of to stay competitive.

Contributors

  • Koeun Shin

    Speaker

    Account Director, Beauty Insight

    Kantar Worldpanel

    Worked for Kantar Worldpanel Korea 2007 - Current Delivering Market Trend and Strategic Insights covering Beauty and FMCG industries Extensive...

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