Japanese beauty, a new consumer attention

Japanese beauty, a new consumer attention

28 Jun 2019, 11:30 - 12:15

Marketing Trends & Regulations Theatre

From early 2018, J-beauty rolled in as the new wave in the beauty industry. It is rooted in the fundamentals of Japanese culture and beauty rituals like wellness, less is more, trust and transparency. From its long history of beauty traditions, Japan has created unique and original beauty philosophies.

This presentation will share points of Japanese culture through to the beauty industry level and how Shiseido owns Japanese Beauty and appoints impact and opportunities on a global scale.

Kaori Amaha, the director of Japanese Beauty Institute, will deliver the 6 key elements of Japanese Beauty by Shiseido.


  • Kaori Amaha


    Director, Japanese Beauty Institute


    2019 - Director, Japanese Beauty Institute 2012 - Joined Shiseido Company Limited (in charge of Consumer and Market Intelligence, Corporate Strategy...

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