How to be claims-compliant in the US - When and why to use claims to reinforce sell-through and minimize legal risk

How to be claims-compliant in the US - When and why to use claims to reinforce sell-through and minimize legal risk

28 Jun 2019, 15:00 - 15:45

Marketing Trends & Regulations Theatre
Language:
English

Consumer claims provide the proof-of-efficacy that buyers require before purchasing products. Well-crafted claims provide beauty brands with essential tools to help mitigate US legal and regulatory risk. In this session, the audience will learn:

  • Best practices for crafting and substantiating powerful and emotional product claims 
  • Hot words to use (or avoid) in clinical and consumer claims
  • How claims bolster sell-in and sell through in the US market and,
  • Specific claims that feed the consumer’s insatiable appetite for proof of efficacy

Contributors

  • Jennifer Stansbury

    Speaker

    Co-founder & Managing Partner

    The Benchmarking Company

    Jennifer is the co-Founder and Managing Partner of The Benchmarking Company, a beauty and personal care research firm that that is laser-focused on...

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