Korean cosmetic brand strategies in China – Case studies

Korean cosmetic brand strategies in China – Case studies

28 Jun 2019, 10:30 - 11:15

Marketing Trends & Regulations Theatre
Language:
Korean

In this presentation, KCII will present what is happening in the Chinese cosmetic market: policies, consumers, distribution etc.

What are the strategies for K-Beauty brands to comply with repositioning phase in the market?

Contributors

  • Mike Sohn

    Speaker

    Planning & Research Team

    KCII (Korea Cosmetics Industry Institute)

    Work Experience KCII(Korea Cosmetics Industry Institute) / Planning & Research Team Won Tech / Cosmetic Marketing Division Daewoong Pharmaceuticals...

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