Innovation trends and opportunities in South Korea haircare market

Innovation trends and opportunities in South Korea haircare market

27 Jun 2019, 15:00 - 15:45

Marketing Trends & Regulations Theatre

The haircare sector represents a highly dynamic space for growth as consumer demand is continuously evolving towards high performance, yet value for money products and customized solutions creating opportunities for manufacturers.

The South Korean haircare market has seen transformational changes with consumers trying out new products and innovation.

In this session we will review trends (example - covering ingredients and textures, Individualism) covering that are driving Hair Care industry along with how these differ with the rest of the world.


  • Sumit Chopra


    Director Research Analysis


    Sumit has over 14 years of senior leadership experience in the area of research & analysis covering business strategy formulation, innovation,...

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