How is Halal beauty redefining the Asian cosmetic market – Focus on Indonesia & Malaysia

How is Halal beauty redefining the Asian cosmetic market – Focus on Indonesia & Malaysia

27 Jun 2019, 11:30 - 12:15

Marketing Trends & Regulations Theatre
Language:
English

Malaysia and Indonesia have an important Muslim community (respectively 60% and 87% of population), and Indonesia is the biggest Muslim country in the world.

Halal Certification became a requirement in Indonesia for every product, making it the 4th most populated country in the world a huge market for Halal beauty and innovation. The past three years saw the emergence of a massive number of local indie brands, who not only introduce make-up that can compete with international brands in terms of quality and colour palette, but also advocate local pride and diversity in skin tones and beauty features. 

In these countries, Halal is becoming the new norm for clean and safe beauty, also attracting consumers concerned with ethics and vegetarian/vegan lifestyle . 

This presentation will highlight how dynamic these markets are, promoting a very unique redefinition of beauty as halal, local and insta-friendly!

Contributors

  • Florence Bernardin

    Speaker

    Founder

    Information et Inspiration

    Florence Bernardin founded Information et Inspiration in 2003 a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics...

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