The new beauty innovations in the Japanese market

The new beauty innovations in the Japanese market

26 Jun 2019, 15:00 - 15:45

Marketing Trends & Regulations Theatre

Japan is a mature cosmetics market, which is oriented towards high quality products.  “Made in Japan” is seen as a guarantee for safe and clean ingredients and formulations. While we can see a shift towards simplicity, minimalism, natural & organic, we can also notice a new disruptive movement from product concepts, usages, targets and even retailing.

Based on traditional know-hows, technics, crafting and routine, consumers are now discovering new unique products short-cuts with multi-benefits, new textures and new ways of application enhancing new senses of beauty.

This presentation will highlight how Japan is showing up a new sense of beauty disruption in Asia.


  • Florence Bernardin



    Information et Inspiration

    Florence Bernardin founded Information et Inspiration in 2003 a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics...

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