The new beauty innovations in the Japanese market

The new beauty innovations in the Japanese market

26 Jun 2019, 15:00 - 15:45

Marketing Trends & Regulations Theatre
Language:
English

Japan is a mature cosmetics market, which is oriented towards high quality products.  “Made in Japan” is seen as a guarantee for safe and clean ingredients and formulations. While we can see a shift towards simplicity, minimalism, natural & organic, we can also notice a new disruptive movement from product concepts, usages, targets and even retailing.

Based on traditional know-hows, technics, crafting and routine, consumers are now discovering new unique products short-cuts with multi-benefits, new textures and new ways of application enhancing new senses of beauty.

This presentation will highlight how Japan is showing up a new sense of beauty disruption in Asia.

Contributors

  • Florence Bernardin

    Speaker

    Founder

    Information et Inspiration

    Florence Bernardin founded Information et Inspiration in 2003 a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.