Natural vs synthetic formulations

Natural vs synthetic formulations

13 Jun 2018, 13:00 - 13:45

Marketing Trends & Regulations Theatre

The natural and organic beauty market is expected to reach $22 billion by 2024, with some estimates projecting this sector of the industry to grow to even higher numbers.

Yet these natural and organic beauty products often are given a 'halo' and issues of toxicity, allergenicity, impurity, and inconsistency (amongst others) are often neglected or overlooked.

This talk, given by Lisa Massaad on behalf of Aespertise and FutureDerm, goes into the reasons why 'natural' and 'organic' are not necessarily synonymous with 'pure' and 'safe'.


  • Lisa McLaughlin Massaad


    Founder and President

    Aespertise, LLC

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