China and beyond - the consumer’s lifestyle impacting the beauty market in Asia

China and beyond - the consumer’s lifestyle impacting the beauty market in Asia

15 Jun 2018, 10:30 - 11:15

Marketing Trends & Regulations Theatre
Language:
English

As China is one of the fastest growing beauty markets in the world, the country offers many  untapped opportunities. But, to what degree does the market and consumers impact and influence other countries in Asia?

The Chinese consumers’ knowledge in Beauty and sophistication in usage may not be any more advanced than nearby country Korea or Japan. It is not the aspirational lead usually taken in beauty but, the heavy demand and supply that’s generating the impact worldwide is what’s making the trend.

This presentation will take a look at these rising international influence and will highlight examples and insights into the greater opportunities that lie ahead.

Contributors

  • Ashley Kang

    Speaker

    Director

    Kantar Worldpanel

    APAC lead for beauty sector with specialties in Beauty Trends & Consumer behaviors Have worked with mainstream K-beauty clients and...

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