Japanese beauty comeback: skincare and haircare trends

Japanese beauty comeback: skincare and haircare trends

14 Jun 2018, 16:00 - 16:45

Marketing Trends & Regulations Theatre

2018 is the year of the Japanese beauty comeback after years at the shadow of K-beauty trends that took the world by storm.

Many Japanese brands are leaving the comfort of a healthy domestic market that still holds the highest per capita spending in beauty products, and are venturing into Europe and USA taking market share away of other Asian competitors.

In this session we will learn what makes a Japanese product stand out, and what the highly knowledgeable Japanese consumers are looking for when purchasing skincare and haircare products.


  • Jorge Larranaga


    Deputy Director – Manufacturing Department

    Number Three Inc.

    A natural from Madrid, Jorge left Spain for doing a PhD in Japan, and since then he has accumulated more than 10 years of experience in Natural and...

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