Strategy to conquer the American market – The do’s and don’ts

Strategy to conquer the American market – The do’s and don’ts

14 Jun 2018, 15:00 - 15:45

Marketing Trends & Regulations Theatre
Language:
English

K-Beauty fever has hit the US and this has many Korean brands trying to quickly gain a foothold in the States.

Ju Rhyu discusses how to build a winning strategy and build a loyal customer following. She will also discuss many best practices as well mistakes she has seen Korean brands make and how to avoid the pitfalls and focus on winning tactics.

Contributors

  • Ju Rhyu

    Speaker

    Founder/CEO

    Inside the Raum LLC

    Ju is the former Director of Marketing of K-Beauty e-tailer Peach & Lily where she led all B2C marketing, including e-commerce, social, content, and...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.