Claims: what is allowed in cosmetics?

Claims: what is allowed in cosmetics?

15 Jun 2018, 16:00 - 16:45

Marketing Trends & Regulations Theatre

The personal care industry is one of the most competitive markets in the world, yet also one of the most tightly regulated! Just how can you make your brand stand out in a crowded market AND ensure claims compliance?

This presentation will take a look at the categories of claims and evidence needed to support them, as well as some of the commonly used claims that shouldn’t be used, and what should be said instead.

Just how far can you push the claims before you reach the regulator’s limits? Attend this presentation to find out how to maximise those claims but still comply!


  • Belinda Carli



    Institute of Personal Care Science

    Belinda is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognised Training for Cosmetic Formulation and...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.