Claims: what is allowed in cosmetics?

Claims: what is allowed in cosmetics?

15 Jun 2018, 16:00 - 16:45

Marketing Trends & Regulations Theatre
Language:
English

The personal care industry is one of the most competitive markets in the world, yet also one of the most tightly regulated! Just how can you make your brand stand out in a crowded market AND ensure claims compliance?

This presentation will take a look at the categories of claims and evidence needed to support them, as well as some of the commonly used claims that shouldn’t be used, and what should be said instead.

Just how far can you push the claims before you reach the regulator’s limits? Attend this presentation to find out how to maximise those claims but still comply!

Contributors

  • Belinda Carli

    Speaker

    Director

    Institute of Personal Care Science

    Belinda is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognised Training for Cosmetic Formulation and...

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