Leverage simplest formulation to build trust through transparency

Leverage simplest formulation to build trust through transparency

14 Jun 2018, 12:00 - 12:30

Technical Seminars Theatre

Consumers are overwhelmed with contradictory information.

They want transparent information explained in a straightforward way.

With the latest trends in mind, DSM formulation experts have developed the concept "Build trust through transparency”, which offers 3 products; one skin care, one sun care and one hair care, all using a small number of carefully selected of ingredients. This concept meets a growing consumer need for simpler formulas, with powerful and effective ingredients.

Discover this powerful concept combining effective ingredients including transparent information on the composition!


  • Anson Zhang


    Regional Technical & Application Manager DSM Personal Care & Aroma Ingredients APAC


    Obtained Master Degree in Organic Chemistry from East China University of Science and Technology. He has over 10 years of experience in new product...

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