Consumer trends in Europe for natural and organic products

Consumer trends in Europe for natural and organic products

21 Jun 2017, 15:00 - 15:45

Marketing Trends Theatre


Beauty products from Mintel Natural and Organic Toiletries are reporting a 24% compound annual sales growth rate over the past 4 years – significantly outpacing the 2.7% growth for the total beauty category. Natural and organic has never been more popular. 

In this presentation, you will find out what are the key trends for European Consumers including:

Overview of European consumer market trends:

  1. The movement towards healthier, wellness-oriented lifestyles around the world & the impact of this on beauty.
  2. Growing consumer awareness of sustainability, naturality, and ethical labelling & how this influences personal attitudes and ultimately everyday spending habits.
  3. Being quick to adapt to emerging beauty trends and keeping up-to-date with new product developments is key for any successful natural and organic manufacturer or retailer. So how do you keep ahead?
  4. How to make an impact in a saturated market – case study on Beauty Kitchen



  • Jo Chidley



    The Beauty Kitchen

    Jo Chidley is the ‘Flounder’ of Beauty Kitchen which creates natural, effective beauty products. Jo is a Chemist, Herbal Botanist, beekeeper and...

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