Contributor Profile

Ju Rhyu

Job TitleFounder/CEO

Company NameInside the Raum LLC


Ju is the former Director of Marketing of K-Beauty e-tailer Peach & Lily where she led all B2C marketing, including e-commerce, social, content, and advertising and helped to grow the Korean beauty market in the US.

Ju launched her own Company, Inside the Raum LLC in early 2016. A New York-based K-Beauty consultancy, Ju works with many companies including Fortune 500 clients, Hedge Funds, several Korean beauty brands, as well as Retailers who all seek her expertise in this quickly-growing beauty category.

Ju graduated from Brown University and later trained as a consumer-first marketer with major companies like Kraft Foods, American Express, and Samsung after receiving her MBA from Columbia Business School.

Primarily a New Yorker, Ju lived in Seoul for two years where she got to experience K-Beauty first hand, with all their innovative products, clever packaging, and amazing speed-to-market for new beauty product ideas. She volunteers as a Mentor for A2A Labs in their & Beyond start-up Accelerator Program.

Conference Sessions

  • Strategy to conquer the American market – The do’s and don’ts

    Thursday15:00 - 15:4514 Jun 2018
    Marketing Trends & Regulations Theatre

    K-Beauty fever has hit the US and this has many Korean brands trying to quickly gain a foothold in the States. Ju Rhyu discusses how to build a winning strateg...

    • Language: English

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