The present and future of customisation

The present and future of customisation

21 Jun 2017, 14:00 - 14:45

Marketing Trends & Regulations Theatre


Consumers want products to suit them: their lifestyle, their skin, their tone, their look. Customisation is a rapidly growing trend that Personal Care companies need to embrace! So just what does it mean to brands? Some of the key features that will be considered in this presentation include:

  • Customisable bases with optional actives
  • How to customise colour
  • How to customise scent
  • How apps can play a big part in your customised offerings!
  • Industry & commercial examples

Attend this presentation to find out how to add customization to your product offerings so that you don’t get left behind!



  • Belinda Carli



    Institute of Personal Care Science

    Belinda is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognised Training for Cosmetic Formulation and...

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