Scented opportunities - the global fragrance market

Scented opportunities - the global fragrance market

21 Jun 2017, 10:30 - 11:15

Marketing Trends & Regulations Theatre


Fragrance is growing in demand across APAC as consumers actively seek new ways of introducing scent into their daily personal care routines.

Drawing from Nicole Fall’s personal experience working with fragrance houses and multinationals across Asia, this presentation will look at key drivers creating new opportunities for fragrance, as well as uncovering some of the lifestyle influences that are impacting consumer scent preferences.

This presentation will focus on the region’s fastest growing fragrance markets to provide insight for brands to leverage new business opportunities.



  • Nicole Fall



    fivebyfifty - Asian consumer intelligence

    Nicole Fall is founder of Asian Consumer Intelligence, an innovation consultancy specialised in strategic research and trend forecasting focused on...

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