Beauty world - Evolution or revolution of the DIY trend in cosmetics

Beauty world - Evolution or revolution of the DIY trend in cosmetics

20 Jun 2017, 11:30 - 12:15

Marketing Trends & Regulations Theatre


From customisation to product hacking, DIY kitchen beauty to fresh cosmetics, markets around the world are facing new customers’ expectations with new proposals. 

From Asia to the West, skincare, haircare and makeup are undergoing a complete revolution, thanks to the new directions driven by the quest for minimum ingredients, skin feeding with super-foods, but also millennial consumers’ interest for mixing, transforming and creating their own beauty approaches, which they will share on line.

Where are the markets moving to? How are the brands creating new products and new beauty approaches? What’s happening in Asia versus the West? What are the common points and differences? Florence Bernardin from the Information & Inspiration trend agency will present & decipher the key and hot latest launches from both sides of the world.



  • Florence Bernardin



    Information & Inspiration

    Information et Inspiration is a Franco-Asian team of  experts dedicated to monitoring cosmetics markets. The company focuses on  the  discovery of...

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