Innovation Zone

  • Be inspired by the Innovation Zone

    Hosted centrally on the show floor, the Innovation Zone is the dedicated area for exhibitors to display their new ingredients and product concepts.

    With its focus being upon the latest active and functional ingredients for you to see and test out (via Formulation Displays), the Innovation Zone is one of the most popular areas of the show (in previous years, we have found that 75% of show attendees will visit the Zone).

    Showcasing raw material products launched within the last 8 months, if not at the show itself, the Innovation Zone gives visitors new ideas and inspiration for their next product formulations.


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  • Latest Product Launches

    Here you will discover the latest ingredients, raw materials and services, all of which will be launched at the show or within the eight months preceding, giving you the insight you need to get ahead of the competition.

    Formulation Displays

    Testing a product and its effectiveness is very advantageous, especially when there are a multitude of new ingredients on display. A select number of exhibitors invite you to test out their formulations and see how they were made.

    Mintel Live Demonstrations

    Explore an inspiring selection of hot finished products handpicked by Mintel. See, touch and test the latest concepts at their daily demos. 

  • Engage your senses

    New to in-cosmetics Korea in 2018, the Sensory Bar gives you the opportunity to touch and feel products with unique textures or sensations.

    Discover the Sensory Bar

    What else is happening?

    As well as our Innovation Zone demonstrations, there are many other features of in-cosmetics Korea to discover.

    More show features

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