Haircare trends in Asia

Haircare trends in Asia

20 Jun 2017, 17:00 - 17:45

Marketing Trends & Regulations Theatre


The demand for specialized hair care and styling products continues to grow at a rapid pace. If you are developing hair care or styling agents for the Asian region, this is THE presentation to attend to find out:

  • Hair care and styling concepts for the region – including key claims essential for success in the market place!
  • General trends in styling for men and women – which has a huge influence on product concepts and formulating aspects
  • Trend observations
  • Trend predictions – where will products ‘grow to’ next?


Find out what your next generation of hair care and styling products should contain, claim, and be formulated to do! 

For further information, please read this article



  • Belinda Carli



    Institute of Personal Care Science

    Belinda is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognised Training for Cosmetic Formulation and...

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