Delegate Profile

Nicole Fall

Job TitleFounder

Company Namefivebyfifty - Asian consumer intelligence


Nicole Fall is founder of Asian Consumer Intelligence, an innovation consultancy specialised in strategic research and trend forecasting focused on partnering with brands and manufacturers to help inspire new services and products across a range of industries including beauty, cosmetics, food, beverages, consumer electronics and retail.

Nicole has worked with leading personal care brands and fragrance houses globally and has been based in China, Hong Kong, Japan, Singapore and Malaysia for the past 20 years.

Her agency offers unique insight into consumer, consumption and product trends across all beauty categories as well as hands-on experience in APAC’s rapidly changing markets providing growth strategies to global household brands.


Conference Sessions

  • Scented opportunities - the global fragrance market

    Wednesday10:30 - 11:1521 Jun 2017

    Marketing Trends & Regulations Theatre

    Fragrance is growing in demand across APAC as consumers actively seek new ways of introducing scent into their daily personal care routines. Drawing from Nicol...

    • Language: English
  • Mega beauty trends 2020

    Thursday11:30 - 12:1522 Jun 2017

    Marketing Trends & Regulations Theatre

    Trend forecaster Nicole Fall will provide strategic insight into 10 key trends across personal care set to impact APAC over the next three years to bring clarit...

    • Language: English

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.