Marketing Trends & Regulations

  • These free-to-attend presentations deliver insights into the latest industry trends, facts, figures, market analysis, research data and regulations. They are delivered by leading research companies, brands big & small, consultancies and institutions.

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    Missed some presentations in 2017? Most of the Marketing Trends & Regulations presentations are available on our website:

    Download the presentations 2017

  • 10:30 - 11:15

    Premium skincare in Asia: Key trends and outlook

    Euromonitor International will uncover key insights into the premium skin care industry, discussing trends, opportunities and the outlook of the market.

    Speaker: Sunny Um, Euromonitor International

    11:30 - 12:15

    Beauty world - Evolution or revolution of the DIY trend in cosmetics

    From customisation to product hacking, from DIY  kitchen beauty to fresh cosmetics , markets around the world are facing new customers’ expectations with new proposals.

    Speaker: Florence Bernardin, Information & Inspiration

    13:00 - 13:45

    What Asia's mobile-first market means for you

    In this presentation, you'll learn how this growth will impact the cosmetic industry in the region and how your company can capitalize on these opportunities.

    Speaker: Sanchit Mendiratta, Happy Marketer

    14:00 - 14:45

    Beauty opportunities in Southeast Asia

    Based on Mintel research and observations, you will not only find out more about urban beauty trends, but key areas influencing makeup, skincare and hair care routines and the innovations within the Beauty landscape.

    Speaker: Sharon Kwek, Mintel

    15:00 - 15:45

    Understanding Korea’s cosmetic regulations

    This session will describe the overall cosmetic regulations, including the scope of the cosmetics regulation, recent changes in cosmetic regulation, roles & responsibilities, and consumer information/labelling.

    Speaker: Ja-eun Song, Korea Cosmetic Association

    16:00 - 16:45

    Cosmeceutical development - in silico approaches

    The main goal of in silico approaches is to predict the toxicity and efficacy of chemicals or drugs with computational modeling, QSARs, and algorithms with toxicological data and information.

    Speaker: Seokjoo Yoon, Korea Institute of Toxicology

    17:00 - 17:45

    Haircare trends in Asia

    If you are developing hair care or styling agents for the Asian region, this is THE presentation to attend to find out what your next generation of hair care and styling products should contain, claim, and be formulated to do!

    Speaker: Belinda Carli, Institute of Personal Care Science

    10:30 - 11:15

    Scented opportunities - the global fragrance market

    This presentation will focus on the region’s fastest growing fragrance markets, to provide insight for brands to leverage new business opportunities.

    Speakers: Nicole Fall, fivebyfifty

    11:30 - 12:15

    Search engine optimisation for cosmetic brands - the KARATE approach

    Happy Marketer will show you how to help your website rank high on search engine landing pages (SERPs) and share relevant examples in the personal care industry.

    Speaker: Sanchit Mendiratta, Happy Marketer

    13:00 - 13:45

    Eco-friendly and biotechnology-based ingredient trends in Korea

    In this presentation, Chang Seo Park will discuss some of the current and more significant progresses made in the development of cosmetic ingredients produced with a view to addressing the environmental issues in Korea.

    Speaker: Dr. Chang Seo ParkNCR

    14:00 - 14:45

    The present and future of customisation

    What does customisation mean to brands? Find out how to add customisation to your product offerings in this presentation.

    Speaker: Belinda Carli, Institute of Personal Care Science

    15:00 - 15:45

    Consumer trends in Europe for natural and organic products

    In this presentation, you will find out what are the key trends for European Consumers for natural and organic products.

    Speaker: Jo Chidley, Beauty Kitchen

    16:00 - 16:45

    Recent skincare trends in Korea

    This presentation addresses K-beauty skincare trends, which have recently become a hot topic in the global cosmetics market.

    Speaker: Jihyun Bae, AMOREPACIFIC

    17:00 - 17:45

    Spring / Summer 2018 forecast: Make-up colours and textures

    Get an exclusive look at Beautystreams’ Spring / Summer 2018 Forecast, specifically curated for the Korean market, with innovative concepts of colors, textures, and look inspirations for the color cosmetics industry.

    Speaker: Chaewon Lee, Beautystreams

    10:30 - 11:15

    The cosmetic ingredients market - USA & Europe vs Asia

    This presentation will give an overview of the European and American market for personal care ingredients and finished products. Key differences with Asian markets will also be underlined.

    Speakers: Nikola Matic, Kline

    11:30 - 12:15

    Mega beauty trends 2020

    Trend forecaster Nicole Fall will provide a strategic insight into 10 of the key trends across personal care that are set to impact APAC over the next three years, bringing clarity to the region’s fast changing beauty categories.

    Speaker: Nicole Fall, fivebyfifty

    13:00 - 13:45

    European and Chinese cosmetics regulations

    Confused by the regulation needs of the EU and China? This presentation will provide an overview of these regions to help attendees better understand the needs of both.

    Speaker: Belinda Carli, Institute of Personal Care Science

    15:00 - 15:45

    IBITA Beauty Awards ceremony

    IBITA (Korean International Beauty Trade Association) will reveal the winners of their annual beauty awards in three categories - Innovative & Creative Material Producer, Best Beauty Trader and Best Beauty Innovator.

    Speaker: Jootaek Yoon, IBITA

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